Googling will find you thousands of articles on search engine optimization(SEO), I am just adding one more post on it with the simple basic ideas you can keep in mind while making your web pages so that search engines can rank you higher in their organic search result. Search engine crawlers index each page, so the idea is simple make your page as friendly as possible for them to read data out of it. And knowing how the crawlers index your page will give you a better understanding of what to do in order to help them. Here are a few standard tips for making your page SEO friendly:
- Important Tags
Important text of tags which are given importance are : <TITLE>, <META> and the domain name. Make sure the keywords used in this tags and domain are relevant to the main content of your web page. Repeating keywords in small text <font size=1> or <h6> maybe tempting, but today’s crawlers are clever to understand if you are spamming or overusing a keyword. And if they find you spamming by using too many <META> tags or using too many keywords in title, they will penalize you in the ranking.
- Invisible or Semi-Visible Text
Have important keywords with text color similar to the background color.
- Doorway Pages
- Using comments in HTML
Having keywords in comments was a common trick, but most of today’s intelligent crawlers ignore comments.
- Alphabetical Title Order
This is interesting as if a search engine finds two title to be of the same rank it will choose the one which is in alphabetic order to be of more importance. So if possible have a title which ascends alphabetically . Like “A Climate Change” is preferred over “Climate change”. The reason is the ascii value of A is lower that C which is the first word of the second title.
- Phantom Pixel
Use a transparent 1px image and use its alt tag for keywords. As the alt tag keywords are considered by the crawler.
- Redirect Pages
A crawler wants a text oriented page, where as a user is more happy with graphically rich content page. Since the crawler sees everything as text, so images and video contents are not considered while ranking. One solution to make both parties happy is to have a graphically rich content page and an extra text oriented page highly optimized for crawler. When a crawler request a page, serve the text oriented page and other wise server the normal rich content page. To know if the request is from a crawler you need to have all the listing of the crawler IPs, which is found but often updated, so you need to keep your list of various crawler IPs updated as well.
- CSS to Hide Text and Links
Write your links and keywords and put an image or a flash movie on top.
- Have good ranked pages link to your page
If you can have a link from a high rank page to yours, your page rank will increase as well. So if possible pay or by other means have a link of your page, in a high ranked page.
But the bottom line is make sure you have relevant text on your page as much as possible, as that is the only thing the crawlers can read and via which they will rank your page. So remember “Content is KIng”.